Bill Adler has opened his Will Leather Goods storefront this week in Venice,CA. Adler who is a Detroit native has been innovating great design in the world of leather of leather since the 70’s. His love affair began while pursuing his acting career, where he took a sabbatical to develop the early line of belts, deemed Billy Belts.
Developing a belt collection sold in the heart of the Venice beach boardwalk became the the beginning of a love affair with leather. Adler then decided to relocate his creativity to Eugene, Oregon. While amidst the beauty of nature there in Oregon, Bill began to birth life to an immense amount of inspiration that allowed him to create beautiful accessories and handbags to be used in people’s everyday life.
The new flagship store resides on the artistic block of Abbot Kinney Boulevard, which holds a reputation for being a creative hub of sorts. With Lamella ceilings in this 1700 square-foot space, this 1930’s constructed revels in the support of 30 foot vaulted ceilings,which is one of four left in California, and criss-crossing diamond arches composed from Douglas fir wood.
To accompany the ambiance of the rich and rustic interior, guest were greeted by the sounds of George Lewis aka DJ TWIN SHADOW and Wynne Bennett.
Twin Shadow gave the guests a sneak peek into some the grooves he would be playing the following night at Fonda Theatre in Los Angeles.
Ninkasi Brewery based out of Eugene, Oregon where the WILL Leather Goods brand is based, provided guest with an array of tasteful beer options to go along with local Venice staple Gjelena’s catering.
Each texture is to covet, from leather to lambskin, juniper to oak, with vintage and reclaimed materials in the collection. Surrounded by an environment of timeless expression, Will Leather Goods flagship embodies a lifestyle that can be translated to anyone.~Jae Joseph